Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts

Monday, November 5, 2012

Increasingly less favored Apple

http://i.imgur.com/n3KPC.jpg

After the release of the iPhone 5, sales of the Samsung Galaxy S III rose enough, so it is likely that many were waiting to see which of the two devices was better and in the end opted for the South Korean company supersmartphone. But problems Apple does not end here, as it seems that Apple is losing its loyal fans slowly.
According to Strategy Analytics firm, last year, 93% of iPhone users in the United States agreed to purchase the new version of the iPhone, but now, after the launch of the new model, only 88% buy the iPhone 6 or whatever it will be called. This indicates a drop of 5 points against Apple. If we go to Europe, last year the percentage was 88%, but this year it has dropped to 75%.
According to Paul Brown of Strategy Analytics, these results are due to two things: first the press, which generally has not spoken highly of Apple for several months, and on the other hand the lack of innovation. All this leads to more and more fans to question themselves if they really buy the future version of the iPhone.
Furthermore it is noteworthy that the terminals with the Android operating system Google has won a 16% increase of its market share in Europe recently.