Since early 2012, Brazil is the second largest country in number of users on Tumblr. The Brazilians generate over 2 billion pageviews per month, and lead as well as consumers of content, also stand out as breeders.
One of the most expressive examples of this trend is the " How I feel when ", created by advertising Cidral Marcelo , 24, tumblr and the third largest in the world with over 200,000 daily visits.
The blog illustrates everyday situations with humor by appropriating animated GIF. "It works as a kind of therapy," said Marcelo. For him, much of the success is with the identification of readers. "It's the old story of 'I thought I was the only one who thought so,'" he concludes.
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| Increase the search by Tumblr on Google Brazil |
The idea of using GIFs to play with everyday situations began in tumblrs outside Brazil and became popular with the creation of Marcelo. Since then, several other blogs in the same style, but focused on niches, emerged in the country. It is the case with " Jornalices " and " How I feel when the agency " , that dialogue with journalists and advertisers.
There is even several tumblrs focused on a single joke. That's what advertising Adriano Brandao , 33, made a few times with his creations. According to him, some have tumblrs momentary success. This was the case of the blog " Jesuscidência " , thought by Rosane Collor after he used the word in an interview with 'Fantastic' and have prompted several jokes on the Internet.
"I created the tumblr half hours later, he made a great success and lasted until the evening of Monday," he says. "Tumblr is like a football player: it is important to know when to stop," he concludes.
The volatility encourages digital Adriano not stop launching blogs on the platform. His head came out several others, as " Renato was boring , "" Pagodados " , " unfollow them " , " Funsquare " , " Shooting of letters "," Acts 1:11 " and " Jota for everything . "
In addition to the successful creation of content, some models are successful simply by trustees. This is the case of " Pica unreported , "the blogger Luide Hister , 25, which selects about 50 daily images bizarre and humorous. The name of the site, is also a pun on the English word "Pic unrelated" or "picture unrelated" in free translation.
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| Marcelo Cidral, Adriano Brandao and Luide Hister |
Give money?
The affirmative answer appears only in some cases. Luide, for example, never made an announcement in the "Pica." "With that name, square advertising company would have the courage to announce?" Questions.
Marcelo has already received proposals for ads, but acknowledges that the market was slow to grasp the purpose of the platform. "At first the agencies and companies had a little bias with Tumblr, but that's changing," he explains.
The important thing, according to Adrian, are the opportunities that arise. "It seems talk of ex-BBB, but Tumblr opened my doors, "he says.
There is a formula for success?
In a debate in youPIX Festival, Adriano and Luide did a panel with some tips for success in Tumblr. Some may be conferred on a special page that they created . Among the suggestions and jokes, they advise "get a sponsor," "do not let your Tumblr away from other social networks "and" search if anyone has had the same idea before. "
