After Google Panda now it’s time for Google Penguin to changing changing
the search rankings around the web. This update to Google’s algorithm
was rolled out a couple of days ago, and it’s main purpose is to make
Google be able to recognize and punishes web spam more effectively.
Matt Cutts Said :
"Google has said before that search engine optimization, or SEO, can be
positive and constructive—and we're
not the only ones.
Effective search engine optimization can make a site more crawlable and
make individual pages more accessible and easier to find. Search engine
optimization includes things as simple as keyword research to ensure
that the right words are on the page, not just industry jargon that
normal people will never type.
“White hat” search engine optimizers often improve the usability of a
site, help create great content, or make sites faster, which is good for
both users and search engines. Good search engine optimization can also
mean good marketing: thinking about creative ways to make a site more
compelling, which can help with search engines as well as social media.
The net result of making a great site is often greater awareness of that
site on the web, which can translate into more people linking to or
visiting a site.
The opposite of “white hat” SEO is something called “black hat webspam”
(we say “webspam” to distinguish it from email spam). In the pursuit of
higher rankings or traffic, a few sites use techniques that don’t
benefit users, where the intent is to look for shortcuts or loopholes
that would rank pages higher than they deserve to be ranked. We see all
sorts of webspam techniques every day, from
keyword stuffing to
link schemes that attempt to propel sites higher in rankings.
The goal of many of our ranking changes is to help searchers find sites
that provide a great user experience and fulfill their information
needs. We also want the “good guys” making great sites for users, not
just algorithms, to see their effort rewarded. To that end we’ve
launched
Panda changes that successfully
returned higher-quality sites in search results. And earlier this year we launched a
page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
In the next few days, we’re launching an important algorithm change
targeted at webspam. The change will decrease rankings for sites that we
believe are violating Google’s existing
quality guidelines.
We’ve always targeted webspam in our rankings, and this algorithm
represents another improvement in our efforts to reduce webspam and
promote high quality content. While we can't divulge specific signals
because we don't want to give people a way to game our search results
and worsen the experience for users, our advice for webmasters is to
focus on
creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:
Of course, most sites affected by this change aren’t so blatant. Here’s
an example of a site with unusual linking patterns that is also affected
by this change. Notice that if you try to read the text aloud you’ll
discover that the outgoing links are completely unrelated to the actual
content, and in fact the page text has been “spun” beyond recognition:
Sites affected by this change might not be easily recognizable as
spamming without deep analysis or expertise, but the common thread is
that these sites are doing much more than white hat SEO; we believe they
are engaging in webspam tactics to manipulate search engine rankings.
The change will go live for all languages at the same time. For context,
the initial Panda change affected about 12% of queries to a significant
degree; this algorithm affects about 3.1% of queries in English to a
degree that a regular user might notice. The change affects roughly 3%
of queries in languages such as German, Chinese, and Arabic, but the
impact is higher in more heavily-spammed languages. For example, 5% of
Polish queries change to a degree that a regular user might notice.
We want people doing white hat search engine optimization (or even no
search engine optimization at all) to be free to focus on creating
amazing, compelling web sites. As always, we’ll keep our ears open for
feedback on ways to iterate and improve our ranking algorithms toward
that goal."
Credit : Matt Cutts, Distinguished Engineer
Summary
Google penquin Big update is :
- link schemes designed to increase rankings of certain pages or websites
- keyword stuffing used to increase the rankings of a certain page
- duplicate content used with the purpose of increasing the size of a website and thus its rankings
- redirects and cloaks used to show one things for users and another for search engines
This is Google Penguin !
Rating by Author :
Techveger : Traveler in Technology
Rating : 5 out of
5
(
1 review from Author.)
My Comment : very interesting, every time Google updates something and spammers are ready with its alternatives.
I loved the second image that they will be readily moving such scrapy content from web.
Talk to me in :
Google+
Date :
2012/05/06
