Apple loses popularity among youth while Microsoft's Win

If 3 years ago, someone had said that Apple would not be a popular company among youth, probably would not have believed, and the same would have happened if we were told that Microsoft would become a company's most popular and recognized again by youth . Yet this is the reality as revealed by a recent survey.

The survey in this case was not done by any small firm, but by Reuters, one of the largest news agencies in the world. 50% of Americans between 18 and 29 believe that Microsoft is more popular and great compared to last year. Still, the software giant has a long way to become the company's most popular technology industry, since 70% of respondents who are in that age frame believe that Google's Android operating system has greatly improved over 2012, which led him to be recognized. 60% believe that Apple has become more popular over the last year, but the expected percentage was higher for sure.

Reuters believes that the reason why young people consider Microsoft a company more popular compared to 2012 is due to their new marketing campaigns for Surface tablet and also thanks to the Xbox 360 and Kinect, because since both came to market have always been very well regarded.

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Google tries to finish things off against the project to digitize books

Again, the Google went to court to try to end an action in facing the Authors Guild, the largest organization lobbying on behalf of writers in the United States, which accuses the company has scanned millions of books for your project Google Books without ask permission, nor compensate their authors. The news agency is Reuters .

The Google claims that its project, which hopes to build the largest digital library in the world, represents a 'fair use' ('fair use') works, and therefore should not pay royalties. Since the organization of writers seeks $ 125 million to yield an agreement, which was denied by a federal judge.

The agreement was rejected by Judge Denny Chin, who considered that the approval of the partnership could mean a green light to the monopoly of the Silicon Valley company in the area of ​​digitizing books.

The company claims that more than 20 million scanned books in English and posted excerpts of about 4 million, and it was only possible thanks to an agreement with the country's large public libraries. Many of the books are still protected by copyright but are out of print for many years, so the Google claims that it is fair to scan them at no charge to authors.

In the lawsuit filed in a court in Manhattan, Google said that the provision of works - which can be searched internally - without prejudice to the authors, but helps in the dissemination of books, many of which are completely forgotten by society.

"The Google Books creates enormous and positive transformations and by no means reduces the value of the work of the authors, "the lawsuit says.

And you, what do you think?

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Microsoft Surface recognizes that its partners can displease

 

The Samsung announced on Friday (27/07) to record operating profit of $ 5.9 billion for the quarter ended in June.

According to Reuters , the reason was the strong sales of the Galaxy S III, which helped the company expand its lead over Apple.

This year, the company had already debunked the reign of 14 years of Nokia as the largest manufacturer of mobile handsets in the world.

The expectation is that profits from mobile handsets in the quarter to September apurem advance further, as the model Galaxy has a strong growth before the launch of the next iPhone. Mobile businesses make up about 60% of the profits from Samsung.

The company is preparing a sequel to the popular Galaxy tablet Note to the end of this year, seeking to compete with new releases from Apple.

"Regardless of the performance of Apple, Samsung will be strong in the third quarter, "said Byun Han-joon, an analyst at KB Investment & Securities. "In fact, the stumbling block of Apple is a chance for Samsung. "

Analysts estimate that Samsung, which now controls more than a third of the global smartphone market, will sell between 15 million and 20 million units of the Galaxy S III in the six months through September.

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