Showing posts with label Thorsten Heins. Show all posts
Showing posts with label Thorsten Heins. Show all posts

Monday, March 25, 2013

According to BlackBerry, the iPhone is outdated

http://i.imgur.com/Ss56CxY.jpg

Well, not exactly as BlackBerry , but according to its CEO,  Thorsten Heins , who obviously speaks for your company. Heins has been showing very optimistic about the future of BlackBerry and its promising new platform, BB10. In addition, the BlackBerry Z10 has just been released in the U.S. and overall sales in the rest of the world have not been bad, which gives enough confidence to Heins, but this time seems to have passed the line of confidence and entered on the side of arrogance.
While the Z10 was released in the U.S., the CEO of BlackBerry was declaring that "the iPhone UI is outdated" and "forces users to exit an application for entry to another." Last week also made ​​a similar statement attacking the smartphone of Apple, saying that the interface used and is 5 years old and innovate in this industry if you do not want to be replaced. Ironically the comment, for about 4 or 5 years ago this was what happened to BlackBerry in the hands of iPhone and Android. It seems that at least they are learning from their mistakes.
Even though the iPhone interface is old, the device is still selling like hotcakes, and while users are happy with it and keep it sales, Apple has nothing to worry about.

Friday, March 22, 2013

BlackBerry smartphones launched in April this year

 http://i.imgur.com/QrCuVYS.jpg
Good news for fans of the BlackBerry brand. Thorsten Heins , the CEO of the renowned company, has released a very interesting detail: this year, 2013,  will be launching 4 new BlackBerry smartphones , and one of these will become the new company's flagship phone, as currently it would be the Z10. Heins stated that at this point can not say much about these new projects, but is expected to BlackBerry 10 take the user experience to a whole new level with the future flagship smartphone. Apart from that indicated no complete assurance that the device is ready this year, but at least they hope to accomplish.
The CEO also confirmed that one of the cast will enter the mobile market for midrange. One of the major objectives of BlackBerry is expanded to all market sectors, which are three big features: the low-end phones, the midrange of the course and the section of the high-end devices. It is expected that all these devices have touch screens and a QWERTY keyboard.
For now these are all the details. Maybe we know more soon.

Tuesday, July 10, 2012

RIM's shareholders re-elected to its board


The shareholders of RIM, the maker of the BlackBerry, have re-elected to the board of the company for its annual meeting, the first led by new CEO Thorsten Heins, who faces an uphill battle to relocate to the company's track.

Heins commented Tuesday that the strategic review of RIM is focused on recovering the firm with a revamped product portfolio with its axis placed on the strengths of the company.

At the same time, the executive has acknowledged that the firm will suffer a decline in average selling prices and a drop in service revenue this year as it tries to sell the BlackBerry 7, which have struggled to compete with iPhones Apple and mobile operating system Android.

The shareholders meeting is an opportunity for investors to make the new management tough questions after a year in which the shares fell almost 80 per cent and the share of the firm in the smartphones market collapsed .

Just last week, Heins, that RIM has promised to make an "efficient machine" announced a delay in the launch of the new generation of BlackBerry 10 until early next year. With this model, the Canadian firm hopes to reverse the decline in market share.

The new head of marketing for the firm, Frank Boulben, has tried to take drama to this delay, saying Monday that the delay will give vendors more time to meet the renewed devices before they reach stores.

RIM suffered its first operating loss in eight years and said it would cut 5,000 jobs, nearly a third of its workforce, it struggles to compete with technology giants the likes of Apple, Google, Samsung and Microsoft.