Advertising in video games is becoming more common and quite effective. When the title has a realistic theme, these ads can get to increase that sense of reality, it is undeniable that our world is full of posters and corporate buildings.
So Electronic Arts has chosen to put a real dealer your next installment of SimCity for social networks. To bring the usual 'product placement' which is so common in television shows or movies to virtual worlds and video games.
Electronic Arts and Mercedes-Benz Europe have announced a collaboration agreement to include and offer unique items in the game for EA SimCity Social Facebook. If a player completes the mission that the carmaker proposed in the game, you get exclusive features such as a factory of Mercedes-Benz will increase the playability of your city.
Social SimCity, which is coming soon to Facebook, is the result of close collaboration between Maxis and Playfish studies, and presents the actual simulation of the process of urban construction, providing total freedom to create a city and to make decisions on it.
