Heins commented Tuesday that the strategic review of RIM is focused on recovering the firm with a revamped product portfolio with its axis placed on the strengths of the company.
At the same time, the executive has acknowledged that the firm will suffer a decline in average selling prices and a drop in service revenue this year as it tries to sell the BlackBerry 7, which have struggled to compete with iPhones Apple and mobile operating system Android.
The shareholders meeting is an opportunity for investors to make the new management tough questions after a year in which the shares fell almost 80 per cent and the share of the firm in the smartphones market collapsed .
Just last week, Heins, that RIM has promised to make an "efficient machine" announced a delay in the launch of the new generation of BlackBerry 10 until early next year. With this model, the Canadian firm hopes to reverse the decline in market share.
The new head of marketing for the firm, Frank Boulben, has tried to take drama to this delay, saying Monday that the delay will give vendors more time to meet the renewed devices before they reach stores.
RIM suffered its first operating loss in eight years and said it would cut 5,000 jobs, nearly a third of its workforce, it struggles to compete with technology giants the likes of Apple, Google, Samsung and Microsoft.
