(PRODUCT) RED is a campaign started by Bono, lead singer of Irish band U2 and is supported by companies like Apple , Microsoft and Motorola, among others. The idea behind this initiative is to combat diseases like AIDS and malaria in Africa and raise money for special editions are released red color of certain products. Apple, for example, has launched two types of iPod in red above, and this time has been put on sale a bumper 4/4S iPhone that is red. The bumpers, for those who do not know, are pieces of rubber surrounding the iPhone and protect it against possible falls.
As the new Red bumper Apple is part of the initiative (PRODUCT) RED, part of the proceeds is sent to global funds that fight diseases already mentioned.
If you are interested in red bumper, you can get on Apple's online store for $29.
