What is the secret to success in Tumblr?

 

Since early 2012, Brazil is the second largest country in number of users on Tumblr. The Brazilians generate over 2 billion pageviews per month, and lead as well as consumers of content, also stand out as breeders.

One of the most expressive examples of this trend is the " How I feel when ", created by advertising Cidral Marcelo , 24, tumblr and the third largest in the world with over 200,000 daily visits.

The blog illustrates everyday situations with humor by appropriating animated GIF. "It works as a kind of therapy," said Marcelo. For him, much of the success is with the identification of readers. "It's the old story of 'I thought I was the only one who thought so,'" he concludes.

Increase the search by Tumblr on Google Brazil

The idea of ​​using GIFs to play with everyday situations began in tumblrs outside Brazil and became popular with the creation of Marcelo. Since then, several other blogs in the same style, but focused on niches, emerged in the country. It is the case with " Jornalices " and " How I feel when the agency " , that dialogue with journalists and advertisers.

There is even several tumblrs focused on a single joke. That's what advertising Adriano Brandao , 33, made ​​a few times with his creations. According to him, some have tumblrs momentary success. This was the case of the blog " Jesuscidência " , thought by Rosane Collor after he used the word in an interview with 'Fantastic' and have prompted several jokes on the Internet.

"I created the tumblr half hours later, he made a great success and lasted until the evening of Monday," he says. "Tumblr is like a football player: it is important to know when to stop," he concludes.

The volatility encourages digital Adriano not stop launching blogs on the platform. His head came out several others, as " Renato was boring , "" Pagodados " , " unfollow them " , " Funsquare " , " Shooting of letters "," Acts 1:11 " and " Jota for everything . "

In addition to the successful creation of content, some models are successful simply by trustees. This is the case of " Pica unreported , "the blogger Luide Hister , 25, which selects about 50 daily images bizarre and humorous. The name of the site, is also a pun on the English word "Pic unrelated" or "picture unrelated" in free translation.

Marcelo Cidral, Adriano Brandao and Luide Hister

Give money?

The affirmative answer appears only in some cases. Luide, for example, never made an announcement in the "Pica." "With that name, square advertising company would have the courage to announce?" Questions.

Marcelo has already received proposals for ads, but acknowledges that the market was slow to grasp the purpose of the platform. "At first the agencies and companies had a little bias with Tumblr, but that's changing," he explains.

The important thing, according to Adrian, are the opportunities that arise. "It seems talk of ex-BBB, but Tumblr opened my doors, "he says.

There is a formula for success?

In a debate in youPIX Festival, Adriano and Luide did a panel with some tips for success in Tumblr. Some may be conferred on a special page that they created . Among the suggestions and jokes, they advise "get a sponsor," "do not let your Tumblr away from other social networks "and" search if anyone has had the same idea before. " 

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Bing now lets you tag friends in Facebook searches

 

On Monday (30/07), Bing announced a change in its search engine to make it more social. The tool Microsoft now lets you tag friends in Facebook during consultations, so they help with the results.

When you want to look for something on Bing, the user can type the name of up to five friends from Facebook in the search bar. With prior approval, the matter is posted in the Timeline and the selected contacts are notified.

The feature is part of a package of changes announced by Microsoft to take effect this year. Facebook, who has a partnership, it will be increasingly added to the Bing.

The news has not arrived in Brazil, and there is no information about when to come here.

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'League of Legends' Brazilians have server in the U.S. and fans complain

 

"Promise to reduce response time was not met, say gamers.
Company explains that server in the United States is unique to Brazil."

 "League of Legends" is one of the most played games in the news worldwide and, with the official arrival of the title in Brazil - scheduled for August - the action game fans online participating in clashes in north-servers Americans want to bring their accounts to the country, using a server located in our territory.

For them, the promise of the game in Brazil means that the "ping" - response time of the game - would be lower than when played on servers in the United States. The practice, in the opinion of the fans, not quite.
With the test closed "League of Legends" in Brazil, Riot Games, the game company, distributed access keys, allowing players here could participate in battles with the game in Portuguese. But what they really wanted was to play with a "ping" the lowest.
In online gaming, "ping" is the term for network latency - the time it takes for a packet of information to flow to the destination and return, according to columnist G1 digital security, Altieres Rohr. If latency is high, the player has a game that does not respond to commands in real time. For example, in a shooting game, a player who has died can not continue shooting, but high latency can prevent it "knows" who died, because this information is not yet.

Rohr said that this time round the information depends on the location of the two systems and how they are connected to the Internet: dial-up, radio, satellite, ADSL - connection speed has no direct influence on the latency. There is a physical limit on the speed with which information travels in the network cabling and fiber optics and it is added to two other factors: the physical path of the information - the path taken by the cables - and the equipment intermediaries that manage Internet traffic , called routers. The farther a computer is on the other, the tendency is that there are more routers, and each delay a little more "journey" of information.
"[The Riot Games] said that everyone would have 10 ping, but, on average, the ping is high, nearing 130," said the student Ricardo Ribeiro, 22. "At [address] IP, was located where the server, which was not in Brazil and, yes, in Miami, United States."
The analyst Marchisete Ricardo Alves, 21, says he saw an advantage in being able to play "League of Legends" in Brazil would be the reduction of the "ping". "How the test is done on a U.S. server, the ping did not change anything." For him, the difference was only in translation of texts of the game and dubbed the voices of the characters.

In G1, Riot Games claims that there is a server located within the Brazilian territory for "League of Legends." "There is no local server. There is only one server in Miami. This decision was made in order to accomplish tests and disponibilizarmos the game for Brazil as soon as possible" says Felipe Gomes, marketing manager of Riot Games in Brazil. The executive says that the server "is unique to Brazil and players in the country" and that "it just is not located in Brazil just as several other game companies structure their servers."
"It is noteworthy that the choice of Miami was the alternative to having a more agile and better permanent solution, we are working on, and that will ensure the green ping for players in Brazil," he said.
The CEO of Riot Games believes that the first tests indicated "ping green" throughout Brazil with the current solution the company's server, but the result was not expected. "As the end result was not and could not satisfactorily fulfill the promise of providing 'green ping' for all players, we are testing and analyzing the possibilities we have to ensure the green ping for all Brazilians," he says.
While waiting for the game, which is scheduled for official release in August, fans are protests in the forums of the company. A petition ( click here to view ) asks that gamers do not enter the Brazilian server "League of Legends" if the machines are not located in the country and "ping" is higher than 100.
According to the players, there is a possibility, even after the official launch of "League of Legends" in Brazil, the fans continue playing the game or sign up to play on North American servers, since the quality of the connection should be the same .

"We never pronounce on the number of ping," Gomes explained in a statement to G1, by e-mail, late on Friday. "What was stated was the fact that we offer a ping green (which can occur with a ping of up to 130). Our commitment is currently working to offer the player the best experience possible and we are taking all steps to do so" he concluded.
 

 

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