The companies seem to agree that cloud computing, emerging devices and new communication tools, like social networks, represent great opportunities. However, it seems that even the companies still have no clear specific benefits or how they can change the dynamics of a company.
Wolters Kluwer a global company dedicated to information and editing for professionals and companies, has introduced through its software and A3 marks the fifth consecutive year CISS conclusions Advisor Technology Barometer, produced from over 1,000 surveys and Consulting Firms under the Advisory Forum.
The Cloud Computing (62 percent), Internet and the use of social networks (87 percent) are perceived by the consultants as beneficial for your business. However, adoption is relatively slow for these companies, since, according to the Barometer of Technology last year, 80 percent said ignoring the benefits of cloud and even, in some cases (11 percent) considered it unsafe and reliable.
The progressive implementation of Cloud Computing in the professional field is highly valued among counselors. 62 percent of the Cree-saving and improved accessibility of information and open new business opportunities. However, the remaining 38 percent raised doubts about the changes that may be involved in the work culture and information security.
INTERNET & SOCIAL NETWORKS
Internet and social networks are those that are more popular among counselors. In fact, 87 percent are considered as a strategic element, but only 39 percent acknowledge that you have corporate website and only 31 percent admit to having a presence on social networks. Among the most used are Facebook (38 percent) and LinkedIn (31 percent).
Smartphones and tablets are the "pending" of offices and consultants in the field of professional, says the study.
Although more and more familiar with them, 59 percent of respondents have not contemplated the use of these devices to perform the functions with customers. The main obstacles are the lack of observed possibilities containing or difficult to adapt their current processes for operational change like this.
Another outstanding aspect is the use of alternative channels to phone and email to communicate with customers. 62 percent still choosing to use these means.
