Hangout, Google +, comes to Gmail

 

The old video chat Gmail was replaced by Hangout + Google, announced the company said on Monday (30/07).

The service video conversations Google Talk integrated with Gmail, launched in 2008, resisted Hangout Google +, created last year, but the transition will not escape. The main reason of change is the feature of Hangout that enables the conversation with up nine friends simultaneously.

The company says the change will be beneficial to users, since the Hangout you can start a video chat with anyone anywhere, whether in a window of Gmail, Google + or a device with Android or iOS.

Besides the opportunity to chat with friends on different devices, users of Gmail will also gain the unique features of the Hangout, like the ability to collaborate on a document from the Docs, watch a YouTube video in a group or screen sharing.

Below is the video presentation of the Hangout in Gmail:

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Another athlete is expelled from the London Olympics after racist tweet

 

The soccer player Michel Morganella, who defended the London Olympics in Switzerland, was sent home after sending a racist message on Twitter. Coach of the Swiss team, Gian Gilli stated that it will use the defender in a match against Mexico on Wednesday, and should not summon him over for selection.

The defender, who plays for Palermo in Italy, would have offended the Koreans to call them "mentally retarded". Morganella would be with a hot head after losing 2-1 to select Asian, last Sunday, and decided to cash in the social network.

Morganella tried to delete the tweet and your account, but a major Swiss newspaper - Le Matin - managed to capture screen images in the messages and said in a report.

He is not the first athlete to be banned from the London Games by posting racist content on Twitter. The triple jump athlete Voula Papachristou was also banished from the Greek team after a tweet that made ​​fun of African immigrants prejudicially .

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What is the secret to success in Tumblr?

 

Since early 2012, Brazil is the second largest country in number of users on Tumblr. The Brazilians generate over 2 billion pageviews per month, and lead as well as consumers of content, also stand out as breeders.

One of the most expressive examples of this trend is the " How I feel when ", created by advertising Cidral Marcelo , 24, tumblr and the third largest in the world with over 200,000 daily visits.

The blog illustrates everyday situations with humor by appropriating animated GIF. "It works as a kind of therapy," said Marcelo. For him, much of the success is with the identification of readers. "It's the old story of 'I thought I was the only one who thought so,'" he concludes.

Increase the search by Tumblr on Google Brazil

The idea of ​​using GIFs to play with everyday situations began in tumblrs outside Brazil and became popular with the creation of Marcelo. Since then, several other blogs in the same style, but focused on niches, emerged in the country. It is the case with " Jornalices " and " How I feel when the agency " , that dialogue with journalists and advertisers.

There is even several tumblrs focused on a single joke. That's what advertising Adriano Brandao , 33, made ​​a few times with his creations. According to him, some have tumblrs momentary success. This was the case of the blog " Jesuscidência " , thought by Rosane Collor after he used the word in an interview with 'Fantastic' and have prompted several jokes on the Internet.

"I created the tumblr half hours later, he made a great success and lasted until the evening of Monday," he says. "Tumblr is like a football player: it is important to know when to stop," he concludes.

The volatility encourages digital Adriano not stop launching blogs on the platform. His head came out several others, as " Renato was boring , "" Pagodados " , " unfollow them " , " Funsquare " , " Shooting of letters "," Acts 1:11 " and " Jota for everything . "

In addition to the successful creation of content, some models are successful simply by trustees. This is the case of " Pica unreported , "the blogger Luide Hister , 25, which selects about 50 daily images bizarre and humorous. The name of the site, is also a pun on the English word "Pic unrelated" or "picture unrelated" in free translation.

Marcelo Cidral, Adriano Brandao and Luide Hister

Give money?

The affirmative answer appears only in some cases. Luide, for example, never made an announcement in the "Pica." "With that name, square advertising company would have the courage to announce?" Questions.

Marcelo has already received proposals for ads, but acknowledges that the market was slow to grasp the purpose of the platform. "At first the agencies and companies had a little bias with Tumblr, but that's changing," he explains.

The important thing, according to Adrian, are the opportunities that arise. "It seems talk of ex-BBB, but Tumblr opened my doors, "he says.

There is a formula for success?

In a debate in youPIX Festival, Adriano and Luide did a panel with some tips for success in Tumblr. Some may be conferred on a special page that they created . Among the suggestions and jokes, they advise "get a sponsor," "do not let your Tumblr away from other social networks "and" search if anyone has had the same idea before. " 

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Consumers will spend $ 2.1 trillion in 2012 with technology

 

By the end of 2012, consumers worldwide will spend $ 2.1 trillion in digital information and entertainment products and services, according to projections by Gartner. This means an increase of $ 114 billion for 2011.

The pace of sales growth should rise to U.S. $ 130 billion a year, with the total jumping to $ 2.7 trillion by 2016.

The consultant explained that the amount will be used to purchase mobile phones, computing and entertainment, media and other intelligent services, the services needed to make the devices connected to work, and software and media content to be consumed by it all.

"The biggest consumer segments in the technology are and will remain, mobile services, mobile phones and entertainment services," said Amanda Sabia, principal research analyst at Gartner.

Only the mobile focus 37% of total global technology spending this year. It is the equivalent of U.S. $ 0.8 trillion, but almost come to a trillion dollars, efetivemente in 2016. The cell, in turn, get the cake with 10% (U.S. $ 222 billion in 2012, nearly $ 300 billion in 2016), and part of the entertainment, also with 10% (U.S. $ 210 billion and almost $ 290 billion .)

The projections also indicate that the mobile application stores will grow to U.S. $ 18 billion by the end of this year, reaching $ 61 billion in 2016. And spending on digital reading (books, magazines, newspapers, etc.) will be $ 5 billion in 2012 and $ 16 billion in 2016.

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Twitter is the 500 million users

 

More than half a billion people already own profile on Twitter and Brazil has a good part in it. Only the United States, according to data compiled by Semiocast, have 140 million users on the microblogging network.

According to the French consulting company, exceeding the 500 million occurred before July 1, when there were 517 million twitterers worldwide. In June 1058 it was billion tweets posted public - 25.8% of them were Americans.

The U.S. accounts for 27.4% of total users, with 141.8 million accounts created during this period. There was a decrease compared to January, when the country had 28.1%.

But Brazil, which in early 2012 the Japanese took the 2nd position as the largest country on the network, the time had 33.3 million users, but increased to 41.2 million last month. In percentage terms, we are still well below the U.S., since the number of twitterers Brazilian equivalent to 0.8% of the total, and only 6.6% of the world out public tweets here.

In the ranking of the 20 largest cities in the network, however, the country has two locations: St. Paul is in 4th and Rio de Janeiro in 16th.

To arrive at the numbers, the information disclosed Semiocast used by the users, such as language, time zone and location registered in the profile. Also enter the location used to post tweets via mobile devices, but only 0.77% of the public message has this data.

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University of Taiwan claims that Apple copied the Siri

 

Accustomed to sue the other for breach of patents, Apple had a taste of own medicine last Friday, when a university in Taiwan announced that it would bring a lawsuit against the U.S. company for an alleged illegal use of patents in personal assistant Siri.

The system Siri allows iPhone users to perform various tasks using just your voice. However, Cheng Kung University, Taiwan, claims that the voice recognition tool infringes two of its patents, registered in the U.S. in 2007 and 2010. The study center charge compensation - the value has not yet revealed - from Apple.

The lawsuit was filed in U.S. federal court in the Eastern District of Texas, Marshall Division, on Friday. "The lawsuit was filed in a Texas court because the cases are processed faster and in general there favor patent holders, with higher compensation," Chen said Yama, legal director of the university, told Reuters.

The Apple has not yet ruled on the case.

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Panasonic develops artificial system of photosynthesis to reduce pollution

 

Japan's Panasonic claims to have developed a system that, with sunlight transforms CO2 into fuel.

CO2, aka carbon dioxide is a pollutant and a major contributor to the greenhouse effect.

According to the company, your system has 0.2% efficiency under laboratory conditions. According to Panasonic, the index is similar to real plants and more than any previous experiments conducted in the area.

The company also says that the system uses a nitride semiconductor to excite the electrons of CO2 until they turn into formic acid, used in dyes and perfumes.

The invention is already patented, but there are no predictions of release. However, Panasonic says it intends to deploy the technology in incinerators and factories, responsible for high emissions of CO2.

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Facebook changes the photo viewer

 

The Facebook announced on Monday (30/07) an update to your system for viewing photos. From now on, they get bigger and reorganized.

When the user clicks on the "Photos", located below the cover photo, he will see large images fill the page. From there, you can navigate between photos marked, and the shared albums.

There are also how to mark images as favorites, so they are highlighted in the profile. Just click on a star that appears to the upper right corner of each.

Despite being shown today, the news is not yet available for all users.

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