Perhaps the simplest way to explain affiliate marketing is that it is
a way of making money online whereby you as a publisher are rewarded
for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most
cases they involve you as a publisher earning a commission when someone
follows a link on your blog to another site where they then buy
something.
Other variations on this are where you earn an amount for referring a
visitor who takes some kind of action – for example when they sign up
for something and give an email address, where they complete a survey,
where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a
link with a code only being used by you embedded into it that enables
the advertiser to track where conversions come from (usually by
cookies). Other times an advertiser might give a publisher a ‘coupon
code’ for their readers to use that helps to track conversions.
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1.Commission Junction
Advertisers and publishers will appreciate the ease and success
Commission Junction (CJ) has to offer. We found, through researching and comparing affiliate marketing services from a variety of companies, that CJ has everything we were looking for in one convenient location and that's why they're our
TopFiveREVIEWS Gold Award
winner. CJ offers the largest selection of merchants for publishers to
choose from and is one of the largest affiliate marketing companies
online. Their website is easy to navigate and provides more reporting
options than any other service company. CJ has become our top choice for
businesses that are, or will be, seeking an effective and comprehensive
affiliate marketing experience.
CJ provides more features than many other affiliate marketing
companies. One of its most unique features is a web-based email system
that allows affiliates and advertisers to correspond with each other.
This makes it easy for both parties to have a means of communication
without a middleman relaying the messages. Although CJ does not classify
advertisers as “Premium Advertisers” they do represent large and well
known businesses that are able to create more traffic through the
advertisement, raising commissions.
CJ notifies its affiliates when a link and/or advertisement has
expired so they can keep their website up-to-date. For affiliates who
are administrators over several websites, CJ has created a simple way
for you to manage your advertisements and track stats for each site
individually.
Certain advertisers will offer promotions or incentives, and CJ helps
you access those advertisers easily by listing them on their Get Links
page. The incentives are created by the advertisers to motivate better
affiliate performance. CJ provides payment options through check or
direct deposit. Payment frequency is monthly and the threshold is $50
for direct deposit and $100 for check.
2.LinkShare
As a
LinkShare affiliate (publisher) you will have
access to a broad assortment of advertisers that will help you earn
commissions from your website traffic. In comparison to other
affiliate marketing services,
LinkShare offers comparable features and options. The website was user
friendly and very organized with great customer service, making our
experience as a publisher an enjoyable one which helped them earn the
TopFiveREVIEWS Silver Award.
BentoBox is a feature created by LinkShare that provides users with more
variety in their applications, designed to increase traffic and keep
customers shopping longer, thus increasing commissions. BentoBox allows
publishers to create tracking links that will take customers to a
product on an advertiser’s site with just the click of a button. Cookies
will still be tracked and commission will still be earned, the
publisher simply makes their job easier. Another BentoBox feature is the
easy creation of coupons -- publishers can offer coupons from specific
advertisers to promote more traffic to those sites and again, earn more
commissions.
3.one Network Direct
oneNetworkDirect offers a user-friendly website and
account interface that makes it simple for anyone to earn commissions
off from product promotions and sales which helped it earn our
TopFiveREVIEWS Bronze Award. oneNetworkDirect (oND) sets itself apart from other companies offering affiliate marketing services
by providing three levels of affiliate programs depending on the money
generated from commissions. oND offers all of the features and search
options we felt businesses were looking for. Powered by “Direct Track,”
the largest affiliate tracking platform, oND is able to provide their
users with a host of options, as well as report more accurate data
faster.
One of the newest additions to the oND feature family is an update of
their Transaction Report Status Selection. In the past, the transaction
report feature displayed only completed orders that had earned the
affiliate a commission. The new update provides affiliates with status
on orders placed through their site, from the first click to the
shipping of the product.
oneNetworkDirect allows affiliates to create a coupon RSS feed to
their websites, designed with your website traffic in mind. This feature
can be customized by countries, languages and categories. The feed
columns can include: start date, expiration date, coupon code, coupon
title, offer description, HTML code, link URL, product name, product
description and product image URLs.
For users who focus on their affiliate accounts, a great option to
take advantage of is the oND Affiliate Account Community Toolbar. The
toolbar allows the newest oND information to feed into your browser, a
Google- powered search, hand-picked links from the oND staff, desktop
alerts and a link to the RSS reader. Users are also able to take
advantage of the mobile reporting which provides campaigns, revenue and
statistics to download straight to your cell.
A feature that is only applicable to larger companies is the Top
Achievers Program. This feature program provides incentives for
affiliates generating $10,000+ in sales monthly. Affiliates receive an
extra 3% on commissions, free software and toll free VIP support. We
found this is a great incentive for the large businesses that oND is
encouraging; however, the incentive program will not provide drive for
the personal or small accounts.
4.ShareASale
As one of the most popular affiliate marketing services online,
ShareASale
continues to add merchants and currently offers over 2,500 merchants
for their affiliates to select from. With a large array of categories
for affiliates to choose from and an easy-to-use site, ShareASale brings
affiliate marketing to the masses. With reports and sales updated in
real-time, users are able to watch their commissions steadily increase.
A feature we found only on ShareASale allows affiliates the
opportunity to Make-A-Video. This utility allows affiliates to convert
previously recorded video into creative multimedia that they will then
be able to use on their website. Make-A-Video permits users to add “Cue
Points” which will promote relevant product information to their
viewers.
ShareASale’s searchable Deals Database is a valuable resource for
affiliates to find promotional offers and lucrative commissions. After
selecting products and deals affiliates wish to promote, ShareASale
builds a database that is then download to a CSV format. The database
provides product information including tracking URLs, which link an
affiliate to any sale that has been generated.
Among the other features that ShareASale provides for their
affiliates is their Make A Page feature. This feature helps affiliates
easily search for and select products that they wish to promote on their
website. After selecting the products they wish to include, an HTML
link will be provided, pre-coded with the affiliate’s personal link. An
affiliate simply copies and pastes the link to their site and a page is
created for promoting and selling products.
5.Google Affiliate Network
Google’s affiliate marketing program,
Google Affiliate Network,
is one of the top affiliate marketing service companies today. Google's
virtual advertising program allows webmasters to promote ads from over
800 merchants on their websites. As with other affiliate marketing services,
each time an Internet user clicks on the advertisers’ links and makes a
purchase, you - as the affiliate, receive a commission.
Google affiliates (publishers) can find special features through the
“Help” link located in the top right corner of their account pages. This
section not only allows users to learn about the features that are
available to them as a publisher, but also provides step-by-step
tutorials guiding the users on how they can start utilizing the feature
on their own account. We weren’t able to find as many standout features
available through Google but we were able to find the standard features
that publishers hope to find when using an affiliate marketing service.
*Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates
for each visitor or customer brought about by the affiliate's own
marketing efforts. The industry has four core players: the merchant
(also known as 'retailer' or 'brand'), the network
(that contains offers for the affiliate to choose from and also takes
care of the payments), the publisher (also known as 'the affiliate'),
and the customer. The market has grown in complexity to warrant a
secondary tier of players, including affiliate management agencies,
super-affiliates and specialized third party vendors.
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