If 3 years ago, someone had said that Apple would not be a popular company among youth, probably would not have believed, and the same would have happened if we were told that Microsoft would become a company's most popular and recognized again by youth . Yet this is the reality as revealed by a recent survey.
The survey in this case was not done by any small firm, but by Reuters, one of the largest news agencies in the world. 50% of Americans between 18 and 29 believe that Microsoft is more popular and great compared to last year. Still, the software giant has a long way to become the company's most popular technology industry, since 70% of respondents who are in that age frame believe that Google's Android operating system has greatly improved over 2012, which led him to be recognized. 60% believe that Apple has become more popular over the last year, but the expected percentage was higher for sure.
Reuters believes that the reason why young people consider Microsoft a company more popular compared to 2012 is due to their new marketing campaigns for Surface tablet and also thanks to the Xbox 360 and Kinect, because since both came to market have always been very well regarded.
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