Only
an event like the Social Media Tour (#smtour), held today at Hotel
Kristoff in Maracaibo, these can use their phones, tablets and smartphones,
in fact, the action is a must, since it was an event of exchange of
information technology on business strategies for social networks
Facebook and Twitter-mainly, security and management of virtual
communities, which were urged to think, operate and be effective with
the great benefits and potentialities of the world 2.0.
The panel of experts and guests to the Social Media Tour was composed
by Luis Carlos Diaz (@luiscarlos), coordinator of the Communications
and Networks Gumilla Center, Manuel Alejandro Roldan (KTiReX)
EntreClicK.com CEO, Rafael Gomez, social networking editor of Panorama,
Grissel Montiel (@grimonti), coordinator of Social Networks and Virtual
Communities Management at the University of Zulia (LUZ), community managers
Mood Agency (@Mood_agency) Social Sila (@sila_social) and 141
Strategia (@141strategia), Fernando Nuñez (@nuneznoda)
infoCIUDADANO.com editor, and Peter Rojas (@seniormanager), Professor
of Marketing and Digital Strategy at several universities in Spain and
author of books on Community Management and HR 2.0.
Diaz presented "The digital agenda for Venezuela" in which he
emphasized the importance of the internet in this decade and the
possibility that this means moving to television.
He spoke about the need for the country to become the Internet in a
basic service like water, electricity or gas, and urged to think about
the world right at 2.0 as a springboard to fight for other rights.
"Unlike the real world on the internet there is no discrimination, each own your own," said Diaz.
In turn, listed three challenges for a citizens' agenda: to demand,
including internet and people, ie the digital universe filled with
content, own videos and pictures. Then, share the experience with others in order to add new Internet users.
Security: The Weak Link
On the other hand, Roland presented the "Security and social networking," a song in which he emphasized that a community manager (CM)
is in charge of the company image, and what you should look is your
password, which "should be easy to remember and hard to guess."
One of the tips to prevent networks are "committed" is
not use the same password on all services, and must be changed every
month, recommended Roldan, who said the goal is to minimize the chances
that a hacker can access information from the accounts of the
brand or company that represents because they are looking to create a
"reputational damage".
In that sense, Roldan said other tips to prevent falling into the traps CM from hackers: only install programs from the official website, avoid running programs 'pirated', keep in mind that some leave the wifi signal for information of users, secure mobile devices with a password.
Networks and partners
The premise was maintained throughout the presentations was that while
social networks themselves are not the only way to connect with fans of
the brand, they form a useful tool in order to obtain the goals that you
draw each CM according to the goals of the company he works for.
In this regard, Gomez told how was the experience in the use of social networks in a newspaper Zulia.
Panorama said she learned not only having to leave the streets to ask
questions, and that since the launch of its Facebook page and Twitter
account, found answers through these networks, so much has published a
printed page completed using only the comments of its users. "With that we give them ownership and participation," he said.
In his presentation, Gomez exemplified how the social networks have
impacted media, which have adapted to these changes have resulted in the
communication model to make it more "horizontal", an idea supported by
other specialists attended the event.
Montiel said his experience as a CM of social networks has shown that
light in the world worth 2.0 quality rather than quantity in terms of
content that are published.
He also stressed that the office to attend a community of more than 20
thousand users has made him understand the responsibility of managing a
corporate image: "For a tweet can suspend classes."
The value amount also applies to the followers.
In a short forum with several advertising agencies recognized CM,
Montiel noted that a user has more value that demonstrates loyalty to
one that only continues to get follow-back (as is known the method employed by some tweeters to get followers).
But do not rule where necessary, recognizing that as CM of LIGHT has
paid for students to ask questions that otherwise would not dare.
Journalists multidisciplinary
Meanwhile, the share of Núñez Noda deepened over the media, the role
represents an MC and how this networking activity has affected the
profession of journalism, which has created a "2.0 earthquake" and poses
challenges "fabulous" .
Nunez noted that the challenge facing the great content that is
generated on the Internet is to differentiate between the diversity of
communicators and journalists, and this assumes that the professional
handle all possible tools, but specializes in one area.
He explained that journalists should be multidisciplinary, and that
from the beginning you should create strategies to "thinking 2.0".
Núñez Noda is in favor of the integration of word processing, image
editing and video, how managers manage network accounts, and have a blog
to produce and edit their own content, which forces you to develop
skills and abilities to work fully.
In this regard, the recommendation to the media is to train as much as
possible to the workers of the plant: "Everything flows faster when
trains journalists."
CM for every need
One of the most important papers was "Social networks and business
strategy" that gave Rojas, who referred to the importance and formation
of a CM.
The specialist explained that the community management does not
marketing is just as it also serves to attract talents and even as an
excellent Customer Service, Rojas said in speaking of the benefits and
advantages of a company to hire a CM whose work stood out as a
profession to be prevail strategies to achieve the objectives.
Rojas
recommended to those who want to train as CM, the important thing is
the attitude, because fitness can be formed with study and practice,
which is what ultimately will result.
Repeatedly stated that there is a formula that works for every client,
but must be adapted according to the needs and business activity.
He stated that a community manager
should analyze all the strengths, weaknesses, threats and opportunities
of the company and serve as a channel to meet her goals. Also handle multiple protocols, including crisis: what to do and how to take the errors in front of customers.
He insisted that social networks are a part of the tools, and what is
sought her in most cases is to generate traffic to the original source
of the mark, usually a page. In that vein, he said that there should be an appropriate mix between the web and the CM, it is useless because it captures thousand users to a website that really does not work.
The social networking expert and business strategy also detailed the correct structure must possess a tweet: title + link (link) + source + hashtag, and the challenge is to do between 110 and 120 characters, to make room for users to retuitear easily.
On this point, also recommended thinking about develop messages
friends, wonder if it is of interest, and is useful because it ensures
an interaction of the followers.
Framed in publicizing the experiences of each specialist, the 2012
Social Media Tour will continue on Wednesday 15 August in Barquisimeto,
Valencia on 17 and end on 18 in Maracay. The invitation is to explore, and dare to leverage the tools to gain skills in a field that is not new, but to innovate.
