Tuesday, August 14, 2012

Social Media Tour urged to think, populate and exploit potential of the World 2.0

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Only an event like the Social Media Tour (#smtour), held today at Hotel Kristoff in Maracaibo, these can use their phones, tablets and smartphones, in fact, the action is a must, since it was an event of exchange of information technology on business strategies for social networks Facebook and Twitter-mainly, security and management of virtual communities, which were urged to think, operate and be effective with the great benefits and potentialities of the world 2.0.
The panel of experts and guests to the Social Media Tour was composed by Luis Carlos Diaz (@luiscarlos), coordinator of the Communications and Networks Gumilla Center, Manuel Alejandro Roldan (KTiReX) EntreClicK.com CEO, Rafael Gomez, social networking editor of Panorama, Grissel Montiel (@grimonti), coordinator of Social Networks and Virtual Communities Management at the University of Zulia (LUZ), community managers Mood Agency (@Mood_agency) Social Sila (@sila_social) and 141 Strategia (@141strategia), Fernando Nuñez (@nuneznoda) infoCIUDADANO.com editor, and Peter Rojas (@seniormanager), Professor of Marketing and Digital Strategy at several universities in Spain and author of books on Community Management and HR 2.0.
Diaz presented "The digital agenda for Venezuela" in which he emphasized the importance of the internet in this decade and the possibility that this means moving to television. He spoke about the need for the country to become the Internet in a basic service like water, electricity or gas, and urged to think about the world right at 2.0 as a springboard to fight for other rights.
"Unlike the real world on the internet there is no discrimination, each own your own," said Diaz. In turn, listed three challenges for a citizens' agenda: to demand, including internet and people, ie the digital universe filled with content, own videos and pictures. Then, share the experience with others in order to add new Internet users.
Security: The Weak Link
On the other hand, Roland presented the "Security and social networking," a song in which he emphasized that a community manager (CM) is in charge of the company image, and what you should look is your password, which "should be easy to remember and hard to guess."
One of the tips to prevent networks are "committed" is not use the same password on all services, and must be changed every month, recommended Roldan, who said the goal is to minimize the chances that a hacker can access information from the accounts of the brand or company that represents because they are looking to create a "reputational damage".
In that sense, Roldan said other tips to prevent falling into the traps CM from hackers: only install programs from the official website, avoid running programs 'pirated', keep in mind that some leave the wifi signal for information of users, secure mobile devices with a password.

Networks and partners
The premise was maintained throughout the presentations was that while social networks themselves are not the only way to connect with fans of the brand, they form a useful tool in order to obtain the goals that you draw each CM according to the goals of the company he works for.
In this regard, Gomez told how was the experience in the use of social networks in a newspaper Zulia. Panorama said she learned not only having to leave the streets to ask questions, and that since the launch of its Facebook page and Twitter account, found answers through these networks, so much has published a printed page completed using only the comments of its users. "With that we give them ownership and participation," he said.
In his presentation, Gomez exemplified how the social networks have impacted media, which have adapted to these changes have resulted in the communication model to make it more "horizontal", an idea supported by other specialists attended the event.
Montiel said his experience as a CM of social networks has shown that light in the world worth 2.0 quality rather than quantity in terms of content that are published. He also stressed that the office to attend a community of more than 20 thousand users has made him understand the responsibility of managing a corporate image: "For a tweet can suspend classes."
The value amount also applies to the followers. In a short forum with several advertising agencies recognized CM, Montiel noted that a user has more value that demonstrates loyalty to one that only continues to get follow-back (as is known the method employed by some tweeters to get followers). But do not rule where necessary, recognizing that as CM of LIGHT has paid for students to ask questions that otherwise would not dare.

Journalists multidisciplinary
Meanwhile, the share of Núñez Noda deepened over the media, the role represents an MC and how this networking activity has affected the profession of journalism, which has created a "2.0 earthquake" and poses challenges "fabulous" .
Nunez noted that the challenge facing the great content that is generated on the Internet is to differentiate between the diversity of communicators and journalists, and this assumes that the professional handle all possible tools, but specializes in one area.
He explained that journalists should be multidisciplinary, and that from the beginning you should create strategies to "thinking 2.0". Núñez Noda is in favor of the integration of word processing, image editing and video, how managers manage network accounts, and have a blog to produce and edit their own content, which forces you to develop skills and abilities to work fully.
In this regard, the recommendation to the media is to train as much as possible to the workers of the plant: "Everything flows faster when trains journalists."
CM for every need
One of the most important papers was "Social networks and business strategy" that gave Rojas, who referred to the importance and formation of a CM.
The specialist explained that the community management does not marketing is just as it also serves to attract talents and even as an excellent Customer Service, Rojas said in speaking of the benefits and advantages of a company to hire a CM whose work stood out as a profession to be prevail strategies to achieve the objectives.

Rojas recommended to those who want to train as CM, the important thing is the attitude, because fitness can be formed with study and practice, which is what ultimately will result. Repeatedly stated that there is a formula that works for every client, but must be adapted according to the needs and business activity.
He stated that a community manager should analyze all the strengths, weaknesses, threats and opportunities of the company and serve as a channel to meet her goals. Also handle multiple protocols, including crisis: what to do and how to take the errors in front of customers.
He insisted that social networks are a part of the tools, and what is sought her in most cases is to generate traffic to the original source of the mark, usually a page. In that vein, he said that there should be an appropriate mix between the web and the CM, it is useless because it captures thousand users to a website that really does not work.
The social networking expert and business strategy also detailed the correct structure must possess a tweet: title + link (link) + source + hashtag, and the challenge is to do between 110 and 120 characters, to make room for users to retuitear easily. On this point, also recommended thinking about develop messages friends, wonder if it is of interest, and is useful because it ensures an interaction of the followers.
Framed in publicizing the experiences of each specialist, the 2012 Social Media Tour will continue on Wednesday 15 August in Barquisimeto, Valencia on 17 and end on 18 in Maracay. The invitation is to explore, and dare to leverage the tools to gain skills in a field that is not new, but to innovate.

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