Monday, July 30, 2012

Rumor: Apple negotiated investment in Twitter

 Apple

The Apple and Twitter in the last month talked about the possibility of the iPhone maker to invest in order to participate in the social network, but negotiations have cooled in recent months.

According to Reuters , the Apple held talks with Twitter to invest hundreds of millions of dollars in recent months. But now, nothing is being discussed. It is not known at what level the conversation took place, or if companies gave up on a possible deal.

For Apple, the investment in Twitter would enhance the strategic relationship with the microblog, which has more than 140 million active users and has over 3 billion messages sent each week.

For Twitter, however, the agreement may not make much sense. The microblog expects to generate $ 300 million in advertising sales this year and company executives say they do not plan to seek more funding today.

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