In about five weeks, the world will see if one of the giants of the market for mobile phones in the last two decades does stand or fall finish after having encountered a couple of years ago. The phones of RIM have not been what many expected and its technology has been somewhat "short", and while the company still has some loyal followers, the BlackBerry market share has plummeted since the arrival of iOS and Android. Many complained when RIM announced that BB10 would be launched only in 2013, but what if the wait really worth it? If the company takes the time to make your new platform to work properly, then it could be the rope that will pull the pit in which they find themselves.
It's easy to say that iOS and Android BlackBerry crushed, but certainly we all like good returns and RIM may have chosen a perfect time to return. It will be the only company to introduce a new platform in the first quarter of 2013 and it seems that many are willing to give the manufacturer a new opportunity.
Another point is also key to the victory possible RIM: international sales. The market U.S., UK, China and Japan is large, but we must not forget the rest of the world's countries and continents like Africa where RIM devices still continue to sell quite well. Perhaps RIM fails to conquer the few large markets, but you can still try to conquer the hundreds of small markets.
As noted above, in only five weeks we'll know.
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