In the digital age we live in now could not imagine life without the World Wide Web. Not only in the private sector, its use, demists a major role, but Internet occupies nearly every facet of our lives. The business world has figured out this need right now is a fundamental tool for sectors such as marketing and sales of products and services. More than ever, the world of business, no hesitation. Any company that resists the use of Internet as a communication and sales of their products, will quickly lose its place in the sector and as a result their business disappear.
This trend is unstoppable, with no reverse Internet. Companies increasingly use network-related services: file storage , email, digital distribution, ultimately, businesses are inconceivable without the existence of the Internet. Surprisingly, a recent study shows that the development of enterprise digital media has taken a completely different direction than expected.
The study was developed by the Ecole Hotelier de Lausanne and shows that hotel companies are abandoning the use of social media as a marketing channel and sell their products to re-direct sales. This shows that either, with a greater focus on direct selling and getting high commissions portal and online travel agency business can be saved. Distribution costs may be lower, if one focuses on direct bookings and the use of smaller niche sites. Also the use of popular social networks like Facebook, Twitter and TripAdvisor now can save many businesses in the catering sector. Although these channels are ideally suited for marketing, also can go wrong. The uncertainty is related to some sites, like Facebook, for the protection of data makes the risk of new incidences enfrenarse increase.
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