Surely you know the story of 'Charlie and the Chocolate Factory' where the eccentric factory owner puts into circulation five golden tickets in five chocolate bars. Those who ended up buying these chocolates were taking a prize.
In the XXI century is that Kit-Kat has redesigned the idea and has been converted to current times. Instead of golden tickets, which was installed in five chocolates are small GPS units similar to those you find in phones and tablets.
Can you imagine that nowadays you do not need to present the prize at the offices of Kit-Kat, but is the company that finds you.
Once you've broken the seal on the candy wrapper, the GPS is activated and notifies the company, not only that you are a winner, but also on where you are.
The prize is not bad, the company claims that the winners will be contacted within 24 hours and give them to hand a check for 10,000 pounds, 14,000 euros. That is, theoretically, after one of these chocolates eat someone knock on the door of your house with a check in hand.
Obviously, this is a marketing campaign that probably also become viral across the Internet, but if you have interested to buy chocolates not run because today is a contest for the UK. If successful finish probably also in your country, it's actually quite likely that the idea will end up being used by other companies to fill their products with GPS units.
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